My boss and I ideated and landed on the best Diwali idea ever! It’s personally my favourite festival idea because I’ve had first-hand experience with Koreans behaving like Indians and vice versa. Both cultures are uncannily similar and sometimes, soapy. I gave her the situations and supervised the talking points for the videos.
https://www.instagram.com/p/CV2qBlmIIQ0/?hl=en
Exaggeration of art is flattery, and in this collaboration with Supriya, that came out beautifully. Supriya expands on her Korean fandom by enacting situations we gave her, such as eating laddoos with chopsticks, singing Korean songs in front of guests and spreading the word of embracing Korean culture. Again, I was supervising the copy team working on a grid of 3 reels. Despite, the campaign being a short one, I enjoy the hunour of it.
